Does your company want to engage it’s customers and spread word about your product for free? Of course, so does every company! Social media platforms have opened up a world of free marketing for all manners of businesses. But free and wide-spread availability means a highly competitive markets and a big challenge for Marketing Directors.
Show Your Fun Side
Social media is a great way for traditional businesses to show a different side of your brand from the “newspaper ad” look. When I was hired, the Board of Trustees hoped I would add a touch of whimsy to our social media pages to show the lively spirit of the school. I let the students inspire me with their joy and unique personalities. Below are some samples of my Instagram posts for Holy Child Academy. Of all of my social media projects, the growth of our Instagram page was my favorite and most successful.